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A content and digital studio in Lagos

Marketing you can count.

We build the website, the social pages and the content for businesses that sell real things: homes, buildings, machinery, courses. Then we report every week against one number that your own systems record.

Registered in Lagos, RC 1777764Working since 2018Seven learning apps live
The one number, agreed before work starts:enquiriessite viewings bookedreservationsquote requestsseats soldmeetings taken
ServicesSix, each with its own page section

Everything a buyer touches before they call you.

We work for companies whose customers check before they commit: property developers, construction and engineering firms, manufacturers, schools and institutions. Every piece is built around the questions those customers ask, and handed over complete, so you own it.

How we workFive steps, one number

A campaign you can count, in five steps.

Every engagement starts with the same question: which single event, recorded in your own systems, will this work be measured on? We agree it before anything is written, and every weekly report answers it.

  1. The brief

    One working session on your business, your buyers, your commercial position and your competition, written down. Nothing is produced until the brief is complete.

    You receive: the written brief and the one number.

  2. The brand brain

    Your voice, vocabulary, forbidden phrases, positioning, offers, proof with sources, and the questions your buyers actually ask, held in one place.

    You receive: the brand brain document, yours to keep.

  3. Twelve content cells

    Twelve specific pieces, each mapped to one objective, one audience state and one tracked destination, with the reason it was chosen written beside it.

    You receive: the plan, with a reason for every piece.

  4. The assets and the publishing kit

    The pieces, built for each platform, and a kit that makes each one ready to post: copy, media, timing, call to action, tracked link, disclosure flags.

    You receive: every asset and the kit.

  5. Four weekly reports

    What was said, to whom, where, and how many of your named events followed, counted on your own systems. Then we decide together what the next four weeks do differently.

    You receive: four reports and a decision.

WorkBy competence

Built for people who check.

Our work is listed by what we can do for you, with examples under each. Open any competence for what it includes, who it is for, and what has been built with it.

Websites
Design and build

Property developer site with a monthly construction-progress record and a "where your money goes" page, in progress.

DLI Ascend
Learning app, live

Offline-first course app for University of Lagos Distance Learning students, with paying students on board.

Abacus, Quill, Bloom, Keynes
App line, live

Seven apps on one engine: single-file web apps that install on any phone and keep working without a signal.

Lodestar, Cardinal
In build

JAMB and WAEC preparation with past-question frequency, timed mocks and real marks.

Principles

Six rules we keep, written down so you can hold us to them.

  • We never report reach as a result.

    Impressions and engagement rate are inputs. The result is the event you named, counted on your systems.

  • We never invent a figure.

    Every number in a brief, a post or a page has a source and a date, or it is not used.

  • We never publish on your behalf without your sign-off.

    You approve every post. We produce; you decide.

  • We write for the buyer, not the algorithm.

    A piece with no destination for the reader is not produced. A claim your product cannot support is not written.

  • You own everything we make.

    The brief, the brand brain, the assets, the kit, the site and its accounts are yours, handed over in full.

  • We say what we could not establish.

    Where a fact is missing, the report says so and says what would establish it.

QuestionsBefore you call

What people ask first.

What does an engagement cost?
A fixed fee, quoted in writing after the brief session and before any work starts. The four-week campaign package (brief, brand brain, twelve pieces, publishing kit, four weekly reports) and a website build are each quoted on their own. No retainers you did not ask for.
How long does it take?
The brief session is one working day. A four-week campaign runs four weeks from the brief. A website build runs six to nine weeks from the day the content is in hand, and goes live only on your approval.
What do you need from us?
One decision-maker for the brief session, access to the places where your one number is recorded (your forms, WhatsApp business number, booking link or CRM), and the documents and photographs that prove your claims. We never invent a figure, so proof has to exist.
Do you post on our accounts?
Only with your sign-off on each post. By default we produce the publishing kit and you post; we can post for you under a written approval step. We never store your passwords.
Who owns the work?
You do: the brief, the brand brain, the assets, the kit, the website and the accounts it runs on. We hand everything over in full at the end of the engagement.
Do you work outside Lagos?
Yes. The brief session runs on a video call as well as in person, and most of our clients' buyers are outside Nigeria. We report in your time zone.

Start with the one number.

Tell us what you sell and which event matters most. We reply within one working day with the questions we would ask in the brief session, and a fixed fee before any work starts.